Rolling Stones - American Tour 1972

The Rolling Stones American Tour 1972, also known as the "Stones Touring Party", was a much-publicized, constituting the band's first performances in the United States following the Altamont Free Concert in December 1969. The tour in part supported the group's Exile On Main St. album, which was released a few weeks earlier on 12 May. The tour ended with four shows over three consecutive nights at New York City's Madison Square Garden, the first night of which saw 10 arrests and two policemen injured, and the last leading to confrontations between the crowd outside Madison Square Garden and the police. The official name of the tour was 'American Tour 1972', the tour is known as the "Stones Touring Party", in 2015 Jose Cuervo in association with the Rolling Stones launched a brand of tequila with a marketing campaign based on one of the nicknames of the American Tour being the "Cocaine and Tequila Sunrise tour". This poster, "The Rolling Stones American Tour of 1972", was designed by the British graphic designer John Pasche. It was Mick Jagger who asked John Pasche, still a student, to order a logo for him: it will be the famous "Lips and tongue" representing both the rebellious image and the sexuality emanating from the group, not to mention the mouth of Mick Jagger. Before becoming the official Rolling Stones logo, John Pasche's "The Tongue" was used to illustrate the 1971 album Sticky Fingers, whose cover was designed by Andy Warhol. This symbol of pop art is certainly one of the most striking and innovative visuals ever imagined, and it appears for the first time in this poster, created to promote the Stones' tour of America from the beginning of June to the end of July 1972. The tour poster shows a plane carrying the band's famous logo, in the middle of the clouds and heading towards the New York buildings that appear in the background of the picture, surrounded by rays of pop sunshine.